I create content for many customers and vendors including Microsoft. Often there is a discussion about the difference between a live webinar and an offline video. Here are the differences between the two. A live webinar is easier to deliver to a live audience. But creating an appealing and high-impact video is far more difficult!
|Live audience connected remotely using Skype, etc..
|No audience while creating the content
|During the webinar delivery
|Viewing after publishing
|High level topics with live demo. The content plan is written with live audience in mind.
|Detailed script with every sentence and associated visuals pre-defined
|Editing and Post-production
|No editing. It is necessary to upload the actual content.
|Editing and FX are used to increase the appeal, simplify delivery of knowledge and explain concepts / processes
|Live Q&A, discussion
|Comments, Shares, Likes, Discussion, embedded hyperlinks, table of contents
|Awareness creation + In-depth coverage + Skill Transfer
|Purpose of uploading the
|As a reference point for those who attended the webinar
|As an authoritative place to learn about the specific topic
|Time required to create a 10 minute output – for the same topic
|During the webinar.
Video posted after webinar is not seen at all.
This is because the webinar was designed for online engagement. Offline, it is boring and distracting.
Videos are designed for high-impact, getting attention and sustaining it. Lot of planning is required to make videos engaging.
|Before webinar – to maximize live attendees
|After publishing – to maximizing viewership
|Low. Because time is spent for actual delivery only.
|High. Because time is required for every step and detailed planning, production and post-production.
Your experiences may be different. Do post comments and queries here. Thanks.