Webinar vs Video content

I create content for many customers and vendors including Microsoft. Often there is a discussion about the difference between a live webinar and an offline video.  Here are the differences between the two. A live webinar is easier to deliver to a live audience. But creating an appealing and high-impact video is far more difficult!

Item

Webinar

Video content

Audience

Live audience connected remotely using Skype, etc..

No audience while creating the content

Impact

During the webinar delivery

Viewing after publishing

Script

High level topics with live demo. The content plan is written with live audience in mind.

Detailed script with every sentence and associated visuals pre-defined

Editing and Post-production

No editing. It is necessary to upload the actual content.

Editing and FX are used to increase the appeal, simplify delivery of knowledge and explain concepts / processes

Interactivity

Live Q&A, discussion

Comments, Shares, Likes, Discussion, embedded hyperlinks, table of contents

Objective

Awareness creation

Awareness creation + In-depth coverage + Skill Transfer

Purpose of uploading the
content

As a reference point for those who attended the webinar

As an authoritative place to learn about the specific topic

Time required to create a 10 minute output – for the same topic

10 minutes

2 days

Information density

Low

High

Viewing lifespan

During the webinar.

Video posted after webinar is not seen at all.

This is because the webinar was designed for online engagement. Offline, it is boring and distracting.

Long.

Videos are designed for high-impact, getting attention and sustaining it. Lot of planning is required to make videos engaging.

Promotion required

Before webinar – to maximize live attendees

After publishing – to maximizing viewership

Cost

Low. Because time is spent for actual delivery only.

High. Because time is required for every step and detailed planning, production and post-production.

Your experiences may be different. Do post comments and queries here. Thanks.

Comments? Suggestions? Wish list?