I create content for many customers and vendors including Microsoft. Often there is a discussion about the difference between a live webinar and an offline video. Here are the differences between the two. A live webinar is easier to deliver to a live audience. But creating an appealing and high-impact video is far more difficult!
Live audience connected remotely using Skype, etc..
No audience while creating the content
During the webinar delivery
Viewing after publishing
High level topics with live demo. The content plan is written with live audience in mind.
Detailed script with every sentence and associated visuals pre-defined
Editing and Post-production
No editing. It is necessary to upload the actual content.
Editing and FX are used to increase the appeal, simplify delivery of knowledge and explain concepts / processes
Live Q&A, discussion
Comments, Shares, Likes, Discussion, embedded hyperlinks, table of contents
Awareness creation + In-depth coverage + Skill Transfer
Purpose of uploading the content
As a reference point for those who attended the webinar
As an authoritative place to learn about the specific topic
Time required to create a 10 minute output – for the same topic
During the webinar.
Video posted after webinar is not seen at all.
This is because the webinar was designed for online engagement. Offline, it is boring and distracting.
Videos are designed for high-impact, getting attention and sustaining it. Lot of planning is required to make videos engaging.
Before webinar – to maximize live attendees
After publishing – to maximizing viewership
Low. Because time is spent for actual delivery only.
High. Because time is required for every step and detailed planning, production and post-production.
Your experiences may be different. Do post comments and queries here. Thanks.
SFB audio problems are common. In any meeting, irrespective of the technology or tool, we always spend time asking people “Can you hear me?”. Most of us do not realize how hilarious and funny this question is! Those who cannot hear you can’t hear your question as well!
Here is how you can handle the SFB audio problem in a smart and speedy manner.
Traditionally, training is either performed for remote audience or local audience. However, in recent times, I am getting frequent requests to deliver remote and local training simultaneously.
I recently conducted a large training program where we covered 2000+ people in just one day. Only 300 people present in the room, rest on Skype for Business, across 6 countries! I learnt many best practices during this session. Here are the best practices.